From "Money, Power & Respect" to Money, Purpose & Impact
Hey there, do-gooders!
Are you looking to make a positive impact in the world while still raking in the big bucks?
Look no further than the world of social enterprise!
As the founder of Attain 9, I'm all about using my voice and business as a force for good, and I'm here to tell you why you should too.
But first, let's talk about what social enterprise really is.
It's all about combining the power of business with a social and/or environmental mission, striving for high impact and, let's be honest, high revenue while making a positive difference in the world.
And who wouldn't want to make a positive impact while bringing home allllllll the bacon, right?
Why is social enterprise so important?
For one, it allows businesses to make a positive impact on the world and contribute to social and environmental sustainability. It also provides a sense of purpose and fulfillment for employees and customers alike. And let's not forget about the financial rewards that can come with it. Successful social entrepreneurs who solve problems and make a positive impact should be rewarded just as much as their non-social enterprise peers.
Yes, I’m talking about making Wall Street money.
What are some examples of businesses that social enterprises can model themselves after?
Let's take a look at some big ones: Nike, Patagonia, and Microsoft.
Nike has been a leader in the sports apparel industry for decades, and the company has also made a commitment to social responsibility. Nike's "Reuse-A-Shoe" program is a great example of the company's commitment to sustainability. The program collects old athletic shoes and recycles them into new materials that can be used in sports surfaces, playgrounds, and other applications.
Another great example of a business that social entrepreneurs can look to for inspiration is Patagonia. This outdoor clothing and gear company has made sustainability a core part of its mission. Patagonia's "Worn Wear" initiative motivates customers to mend their clothes instead of purchasing new ones, minimizing waste and prolonging the lifespan of their garments. The company has also been a leader in environmental activism and has taken strong stances on issues like climate change and protecting public lands. They recently donated $50 million to the Holdfast Collective, a non-profit with emphasis on the environmental crises, and expect to donate another $100 million next year.
Finally, Microsoft is an example of a company that has made a strong commitment to social responsibility through technology. The company's "AI for Good" program is focused on using artificial intelligence to address some of the world's most pressing problems, including poverty, environmental sustainability, and healthcare. Microsoft has also made significant efforts to improve access to technology and education in underserved communities.
The ripples of positive change initiated through social enterprise can lead to greater harmony and understanding between communities. By working towards a more equitable and just society, social enterprises can contribute to a more peaceful world.
At Attain 9, our mission is to restore our faith in global humanity and work towards a more prosperous, fair, and just world. We believe that social enterprise is an essential avenue to achieve this goal, and we're passionate about empowering others to do the same.
So, let's roll up our sleeves, get out there, and make a positive impact while making some serious revenue!
You can make a difference.
And feel the significance.
What's the key to change?
Money, purpose, and impact!